Watchword was the first name I considered for my jacket brand (which would eventually become NIL NIL). The concept behind NIL NIL leans heavily around ideas of necessity, resourcefulness, and history (both personal and cultural). I wanted branding that was graphic and modern but was also obviously referencing a historical aesthetic. 
I design these shirts because they are fun and goofy and a little stupid which, in all honesty, is my preferred mode. 
